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Our story

A locally-informed guide to Aruba

Your guide to experiencing the beaches, trade winds, and Dutch Caribbean culture of Aruba, 365 days a year.

About Aruba 365
Our story

How this guide began

Aruba 365 began with a simple idea: an island blessed with constant sunshine, steady trade winds, and some of the widest white-sand beaches in the Caribbean deserves a guide that helps you actually find the right spot. We set out to share the real Aruba, from the resort strip at Palm Beach to the wild desert of Arikok National Park, with travelers who want more than a single resort pool.

The island gives you an unusual amount to explore for its size. There is the colorful Dutch-colonial capital of Oranjestad, with Fort Zoutman, Wilhelmina Park and the downtown tram, the calm clear water and divi-divi trees of Eagle Beach, the shallow lagoon of Baby Beach down in San Nicolas, the rugged windward north coast with the Natural Pool and Alto Vista Chapel, and snorkeling stops like Boca Catalina and Mangel Halto. Too many visitors see only the cruise terminal and the high-rise hotels, so we built this guide to point further.

The guides here are written and edited by Alex Borshch and kept current by Iryna T., the network’s roving editor. From beaches and dive sites (including the Antilla shipwreck) to the street art of San Nicolas, the Casibari and Ayo rock formations, and the local Balashi beer, we aim to help you plan a trip that fits how you actually want to travel.

Aruba 365 is part of the Travel Media 365 family of niche island-travel guides, which lets us share tools and editorial standards across sites while keeping every word here focused on Aruba.

Our mission

A trusted companion, 365 days a year

At Aruba 365, our mission is simple: to be your trusted companion for exploring Aruba's beaches, dive sites, and culture, 365 sunny days a year. We strive to:

  • Provide accurate, comprehensive, and unbiased information about beaches, attractions, and experiences across the island
  • Highlight quieter spots like San Nicolas and the Arikok desert alongside the headline beaches, encouraging tourism that benefits local communities
  • Respect and promote Aruban culture, the Papiamento language, Dutch-colonial heritage, and marine conservation
  • Empower travelers to explore confidently with practical tips, safety information, and local insights
  • Create a resource where both first-time visitors and returning divers can find what they need

We believe that travel should be enriching, educational, and responsible. Through our content, we hope to inspire genuine connections between travelers and Aruba's coastline, colorful history, and welcoming people.

Our approach

How we build this guide

Field notes first

We aim to combine on-the-ground travel experience, local context, and current logistics instead of recycling generic tourism copy.

Practical over promotional

Readers come here to understand tradeoffs: where something shines, where it falls short, and who it is actually right for.

Continuous updates

Routes, prices, openings, and local conditions change. We treat the site as a living guide, not a one-time brochure.

Why us

What sets us apart

Local expertise

Every price, date and opening time here is traced to a source we are willing to name, and stamped with the date we last checked it. Where we have not seen something ourselves, we say so rather than borrow someone else’s adjectives.

Honest reviews

We provide candid assessments of destinations and services, highlighting both strengths and potential drawbacks.

Regular updates

We continuously update our content to ensure you have the most current information about attractions, prices, and conditions.

Editorial standards

How we hold the line

  • We try to separate inspiration from trip-planning reality, so pages are useful before and after you book.
  • We prefer specifics such as seasonality, distance, crowds, and budget expectations over vague superlatives.
  • When a page needs correction, we would rather revise it than leave polished but outdated information live.

Want the detail on who writes this and how we fact-check? Read our editorial standards and meet the team.

Work with us

Let's build something together

Are you a business in Aruba looking to partner with us? A writer with experience on the island? Or perhaps you have feedback on our content? We'd love to hear from you.